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By operating in the UK, the Tau Affiliate Programme is subject to the UK Gambling Commission's License Conditions and Codes of Practice ("the LCCP"). 


We are deeply committed to ensuring that we are fully compliant with these obligations when marketing our services. These guidelines are in place to outline and detail our commitment to the safety of our partners, players and brands. Essentially, we want to ensure that none of our campaigns is in any way misleading and the relationships we have with both partners and customers are built on trust and transparency.


As a partner of the Tau Affiliate Programme, any advertising you do on our behalf must adhere to advertising requirements at all times.


We have a zero-tolerance approach to any compliance breach and our guidelines are here to provide you with 

the support and clarity you need.


If you have any questions with regards to these guidelines or are in any doubt regarding your obligations under our Affiliate Terms & Conditions, please contact your Account Manager.

Tau Affiliates Terms & Conditions


On joining the Tau Affiliate Programme, all partners accept and must adhere to the Terms and Condition of our programme without fail. Key terms include, but are not limited to:


  • 2.2. Each Applicant must provide the domain names of all websites on which it seeks to place links

  • 2.5. Applicants may only participate in the Affiliate Programme if over eighteen (18) years of age

  • 3.3 Affiliates must adhere to the Tau Marketing Services UK Affiliate Advertising Guidelines "UAAG". Tau Marketing Services operate a "One-Strike Policy", any breach of any of these terms will lead to the immediate termination of the affiliate's participation in the Affiliate Programme

  • 3.14. Affiliates must not “spam” or use unsolicited email. If Tau Marketing Services believes that an Affiliate is “spamming” and/or using unsolicited email, Tau Marketing Services will immediately terminate that Affiliate’s participation in the Affiliate Programme

  • 3.16 Unless written approval has been granted, Tau Affiliates do not allow any third party to use their own incentives, specifically cashback when promoting brands on the programme. Partners must only use offers provided and approved by Tau Affiliates

  • 4.2.1. You must not market our services in a method which is in violation of applicable UK laws, regulations, conditions and codes of conduct. If you are in any doubt with regards to the compliance of a particular marketing method or material, you must seek our prior approval


For full Terms & Conditions, please visit: Tau Affiliates Terms & Conditions.

Affiliates T&Cs
Advertising Guidelines

Affiliate Advertising Guidelines

Promotion / Offer T&Cs

  • Any reference to a promotion or offer available on any Tau Affiliate brand must include the full terms and conditions of the promotion/offer as supplied by the Tau Affiliate Programme 

  • This must also include any significant terms and conditions

  • The format and content of the terms and conditions must not be amended by the Affiliate



At Tau Affiliates, we pride ourselves on delivering our partners with a wealth of market-leading creative that is fully compliant and adheres to advertising regulations. 


This creative is readily available in our Income Access system and if you require any bespoke creative, please contact your account manager. No request is too big or small. If your own in-house design team has produced any creative that includes any Tau Affiliate brands, you must have written consent and approval from your account manager before publishing. 


Any creative that is published and has not been supplied by Tau Affiliates or been approved by your account manager will lead to your account being terminated. To ensure fully compliant campaigns, we strongly advise that partners use only the creative supplied by Tau Affiliates.


All creative must include 15% Responsible Gambling messaging.

Direct Marketing

  • All Direct Marketing campaigns must be reviewed and approved by your Account Manager before they can be scheduled and broadcast

  • If a partner schedules a direct marketing campaign without prior approval, this will be a breach of the UAAG and therefore the terms of the affiliate programme

  • For the avoidance of doubt, Direct Marketing refers to marketing any Tau Marketing Services websites to a person via Email, SMS or Direct Mail

  • Any partner found to be running SMS activity or email campaigns that have not been approved will have their account terminated immediately





As well as adhering to Google and Bing’s strict advertising guidelines, partners must also comply with the terms of this agreement:

  • Partners must not bid on any Tau Affiliate site’s brand terms

  • All brand terms must be added as a negative to any generic keyword campaign

  • Partners must not use a Tau Affiliate brand name in ad copy, display URLs or ad extensions

  • 18+ and Play Safe must be used in all ad copy

  • Partners must also not bid on any ‘Responsible Gambling’ related keywords. Our comprehensive negative keyword must be implemented which is available via your Affiliate Manager


Paid Social Media Campaigns


When conducting paid social advertising, all campaigns must promote the partner's site and not any Tau Affiliate brand. It must be clear to the consumer that the partner is not promoting a Tau Affiliate brand directly. Partners must also comply with the strict guidelines that Facebook, Twitter, Instagram, YouTube, Twitch and Snapchat have in place. These include, but are not limited to:

  • All advertising accounts must be whitelisted and approved to advertise RMG (“Real Money Gaming”)

  • All ads that mention our brands must contain 18+ and T&Cs apply statement

  • All ads must include; the 18+ logo. Safer. Better. Together slogan & the BeGambleAware logo

  • Full bonus terms and conditions must be one click away

  • Imagery and creative must not appeal to children or use individuals that are or look under 25 years old


Other Paid Media Campaigns


Unless written approval has been granted, Tau Affiliates do not engage in any of the following campaigns:


  • Push Messaging

  • Pop-Under

  • Advertorials or Media Buying via Ad-Exchanges

  • Influencer Marketing


Any partner found to be running campaigns of this nature will have their account terminated immediately.


Domain Ownership & Commerical IP


Partners must not register domains names which include any Tau Affiliate brand names. Any partners who register domains without written consent will be in breach of our Terms & Conditions and have their account terminated with immediate effect.


All Tau Affiliate Programme partners can have confidence that these guidelines are in place to ensure compliant campaigns that drive profitable, long-term relationships that are built on the foundations of trust and transparency.

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